\u0160aj\u0101 rakst\u0101 veiksim meln\u0101 PR vivisekciju, analiz\u0113jot sabiedrisko attiec\u012bbu uz\u0146\u0113mumu un meln\u0101 PR darbo\u0146u sadarb\u012bbu ar m\u0113r\u0137i g\u016bt sev personisku labumu. Diem\u017e\u0113l m\u016bsu las\u012bt\u0101ji nav pacentu\u0161ies ies\u016bt\u012bt mums citu sabiedrisko attiec\u012bbu uz\u0146\u0113mumu iek\u0161\u0113jo korespondenci, t\u0101p\u0113c arvien k\u0101 hrestom\u0101tisku piem\u0113ru izmantosim tsk. Ain\u0101ram \u0112rglim piedero\u0161o uz\u0146\u0113mumu SIA \u201cP.R.A.E. Sabiedrisk\u0101s attiec\u012bbas\u201d un Lato Lapsam piedero\u0161\u0101 port\u0101la \u201cpietiek.com\u201d ac\u012bmredzamo sasp\u0113li.<\/p>\n\n\n\n
Ac\u012bg\u0101kie port\u0101la \u201cpietiek.com\u201d las\u012bt\u0101ji b\u016bs paman\u012bju\u0161i \u012bpatn\u012bbu saist\u012bb\u0101 ar taj\u0101 public\u0113tajiem rakstiem \u2013 ir temati, par kuriem L.Lapsa rakstus cep k\u0101 \u201ckarstus p\u012br\u0101dzi\u0146us\u201d. Un ir temati, par kuriem Lapsa izvair\u0101s rakst\u012bt, kaut skubin\u0101ms.<\/p>\n\n\n\n
J\u0101atz\u012bst, ka, analiz\u0113jot \u201cpietiek.com\u201d port\u0101l\u0101 public\u0113to rakstu tematus, var viegli identific\u0113t uz\u0146\u0113muma SIA \u201cP.R.A.E. Sabiedrisk\u0101s attiec\u012bbas\u201d klientu spektru. Piem\u0113ram, port\u0101l\u0101 praktiski neeso\u0161\u0101s negat\u012bva rakstura publik\u0101cijas par atsevi\u0161\u0137\u0101m politiskaj\u0101m partij\u0101m vai to apvien\u012bb\u0101m d\u012bvain\u0101 k\u0101rt\u0101 sakr\u012bt ar apst\u0101kli, ka k\u0101ds m\u0101kslas filantrops (k\u0101 liecina nule atkl\u0101t\u0101 korespondence) vienlaikus ir gan uz\u0146\u0113muma SIA \u201cP.R.A.E. Sabiedrisk\u0101s attiec\u012bbas\u201d klients, gan konkr\u0113t\u0101s partijas viens no liel\u0101kajiem ziedot\u0101jiem.<\/p>\n\n\n\n
Neraugoties uz \u0161\u0101d\u0101m izsl\u0113dzo\u0161\u0101m \u201ckontr\u0101m\u201d, kas liedz meln\u0101 PR vecs\u016bksnim dri\u0137el\u0113t rakstus, tom\u0113r L.Lapsam kop\u0101 ar SIA \u201cP.R.A.E. Sabiedrisk\u0101s attiec\u012bbas\u201d darbo\u0146iem da\u017ek\u0101rt n\u0101kas sacer\u0113t k\u0101du \u0123e\u0137\u012bbu par saviem klientiem pietuvin\u0101t\u0101m person\u0101m. K\u0101dos gad\u012bjumos J\u016bs jaut\u0101siet? Protams, ka atbilde meln\u0101 PR gad\u012bjum\u0101 ir saist\u012bta ar naudu. Prec\u012bz\u0101k \u2013 iepirkumiem.<\/p>\n\n\n\n
Sh\u0113ma ir \u013coti vienk\u0101r\u0161a: \u2013 Valsts instit\u016bcija izsludina iepirkumu par sabiedrisko attiec\u012bbu pakalpojumu iepirkumu, \u2013 Port\u0101l\u0101 \u201cpietiek.com\u201d par\u0101d\u0101s da\u017e\u0101das \u0123e\u0137\u012bbas par instit\u016bcijas vad\u012bt\u0101ju, \u2013<\/strong> Uz\u0146\u0113mums SIA \u201cP.R.A.E. Sabiedrisk\u0101s attiec\u012bbas\u201d uzvar iepirkum\u0101, \u2013 Negat\u012bva publicit\u0101te par valsts instit\u016bcijas vad\u012bt\u0101ju tad p\u0113k\u0161\u0146i sar\u016bk.<\/strong><\/p>\n\n\n\n Lai Lab\u0101k ilustr\u0113tu sh\u0113mu, izmantosim Vides un re\u0123ion\u0101l\u0101s att\u012bst\u012bbas ministrijas 2019.gada 18.septembra iepirkumu ar sare\u017e\u0123\u012bto nosaukumu: \u201cSabiedr\u012bbas inform\u0113\u0161anas kampa\u0146a par tr\u012bs nacion\u0101las noz\u012bmes vides inform\u0101cijas un izgl\u012bt\u012bbas centros veiktajiem Eiropas Savien\u012bbas fondu ieguld\u012bjumiem un sabiedriskas za\u013c\u0101s apzi\u0146as veicin\u0101\u0161anu\u201d.<\/p>\n\n\n\n Pirms iepirkuma izsludin\u0101\u0161anas datuma port\u0101l\u0101 \u201cpietiek.com\u201d raksti par Juri P\u016bci vai Zaigu P\u016bci j\u0101mekl\u0113 ar uguni. Tuvojoties iepirkumu nosl\u0113gumam, port\u0101l\u0101 \u201cpietiek.com\u201d par\u0101d\u0101s kop\u0113jai zi\u0146u lentei \u013coti nerakstur\u012bgi raksti:<\/p>\n\n\n\n Par sabiedr\u012bbas integr\u0101ciju turpm\u0101k r\u016bp\u0113sies ministra P\u016bces sieva – vi\u0146a “tumbo\u010dkas” p\u0101rzin\u0101t\u0101ja<\/strong> (28.10.2019.)<\/p>\n\n\n\n Ofici\u0101ls dokuments: ministrs P\u016bce par komand\u0113jumiem atskait\u0101s sist\u0113m\u0101 “Namejs” un vair\u0101kos ce\u013cam izt\u0113r\u0113jis apa\u013cu nulli<\/strong> (06.11.2019.)<\/p>\n\n\n\n T\u0101 sakot – “stimul\u0101cijai”.<\/p>\n\n\n\n \u041d\u0435\u043e\u0431\u044a\u044f\u0441\u043d\u0438\u043c\u043e, \u043d\u043e \u0444\u0430\u043a\u0442, bet pien\u0101k 25.novembris un uz\u0146\u0113mums SIA \u201cP.R.A.E. Sabiedrisk\u0101s attiec\u012bbas\u201d p\u0101rsteidzo\u0161\u0101 k\u0101rt\u0101 atkal uzvar iepirkum\u0101.<\/p>\n\n\n\n \u0160\u0101das sakrit\u012bbas anal\u012btiskie sabiedrisko attiec\u012bbu kult\u016brainavas v\u0113rot\u0101ji sp\u0113s saskat\u012bt saist\u012bb\u0101 ar, piem\u0113ram, Latvijas Gaisa satiksmi, Valsts nekustam\u0101 \u012bpa\u0161uma a\u0123ent\u016bru, Slim\u012bbu profilakses un kontroles centru un t\u0101 t\u0101l\u0101k un t\u0101 joproj\u0101m.<\/p>\n\n\n\n Secin\u0101ms, ka melnais PR izteikti zemisku cilv\u0113ku rokas ir ne tikai labs r\u012bks l\u012bdzpilso\u0146u pazemo\u0161anai, bet ar\u012b efekt\u012bvs pe\u013c\u0146as instruments, vajadz\u012bgajiem uz\u0146\u0113mumiem nodro\u0161inot uzvaru iepirkumos. Kas gan b\u016btu sak\u0101ms Valsts policijai, ja cietu\u0161ie p\u0113k\u0161\u0146i konkr\u0113taj\u0101 situ\u0101cij\u0101 \u201csaskat\u012btu izspie\u0161anu grup\u0101\u201d \u2013 tas, lai paliek atkl\u0101ts jaut\u0101jums. Vien j\u0101atz\u012bst, ka valsts instit\u016bciju amatpersonu bailes baro melno PR darbo\u0146us.<\/p>\n\n\n\n Nosl\u0113gum\u0101 aicin\u0101m m\u016bsu anal\u012btisk\u0101kos las\u012bt\u0101jus ies\u016bt\u012bt savas versijas, ka sauc klientu, kura interes\u0113s L.Lapsa port\u0101l\u0101 jau vair\u0101kus gadus realiz\u0113 nomelno\u0161anas kampa\u0146u pret t.s. \u201cR\u016bdolfonkuli\u201d?<\/p>\n","protected":false},"excerpt":{"rendered":" \u0160aj\u0101 rakst\u0101 veiksim meln\u0101 PR vivisekciju, analiz\u0113jot sabiedrisko attiec\u012bbu uz\u0146\u0113mumu un meln\u0101 PR darbo\u0146u sadarb\u012bbu ar m\u0113r\u0137i g\u016bt sev personisku labumu. Diem\u017e\u0113l m\u016bsu las\u012bt\u0101ji nav pacentu\u0161ies ies\u016bt\u012bt mums citu sabiedrisko attiec\u012bbu uz\u0146\u0113mumu iek\u0161\u0113jo korespondenci, t\u0101p\u0113c arvien k\u0101 hrestom\u0101tisku piem\u0113ru izmantosim tsk. Ain\u0101ram \u0112rglim piedero\u0161o uz\u0146\u0113mumu SIA \u201cP.R.A.E. Sabiedrisk\u0101s attiec\u012bbas\u201d un Lato Lapsam piedero\u0161\u0101 port\u0101la \u201cpietiek.com\u201d … <\/p>\n